What is Gratitude Marketing, anyway?
You may not be familiar with this term or know how gratitude marketing can benefit your business.
When we practice gratitude marketing, we go out of our way to show appreciation and acknowledge that our clients are important to us. In contrast to traditional marketing, which is often generalized and impersonal, gratitude marketing is engaging, personal, and creates genuine connections. I don't know about you, but I would prefer business relationships that are genuine and personal.
I want to share with you ten reasons why gratitude marketing can benefit your business.
Below are ten reasons why Gratitude Marketing is beneficial to your business.
#1 – It makes your clients feel appreciated and valued. This is a great way to show your clients how important they are to your business.
#2 - Gratitude Marketing makes you feel good. When we do nice things for others, this triggers the release of endorphins that make us feel good. Everyone needs to feel positive about what they do.
#3 – We like to help those that help us. Gratitude marketing creates reciprocity with our clients. Your client gives you business and you show gratitude for their business. They help you and you help them, how great is that?
#4 – Loyalty is hard to come by in today’s marketplace. When you remember a client’s birthday or help them commemorate a special event, they will think of you the next time they need a product or service that you can provide.
#5 – Gratitude marketing makes you stand out from your competition. You have some tough competition, so anything you can do to be different and be noticed is a bonus. What better way to get noticed than to send your client a fun gift basket?
Do you see how this practice could benefit your business?
#6 – Referrals are a part of every business. When you have a satisfied client, they will be sure to spread to word to their circle of influence. Good relationships are talked about in the business world.
#7 – A thank you speaks volumes. In our fast-paced world, many actions go unacknowledged and are taken for granted. Gratitude marketing doesn’t let this happen. Any event, promotion, or action can be appreciated, and we help you do just that.
#8 – A gratitude marketing program provides a consistent, steady flow of appreciation for your clients. Once you determine how often you want to make contact, the rest is easy with a systematic plan of focus.
#9 – Built-in contact with your clients. When your clients receive a gift or acknowledgement from you, they will contact you to thank you. That is a dream situation, to have your clients calling you!
#10 – Gratitude marketing emphasizes the value of a client. Everyone in business knows how expensive it is to acquire a client. Money spent retaining a client and expanding the items and services they purchase from you is money well spent. Fostering current client relationships simply makes smart sense.
Polished Industries can help you set up the perfect gratitude marketing program to suit you and your clients. Are you ready to start reaping all ten of these benefits?